Ralph Lauren x Build-A-Bear

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Ralph Lauren x Build-A-Bear *

Brand Extension & Marketing Plan

Introducing the Ralph Lauren x Build-A-Bear limited edition collection! Kids can now twin with their favorite bear in two classic, matching Ralph Lauren outfits. Catch this stylish duo on TikTok, YouTube, and a special cameo in Zootopia 2! Don’t miss out on this chance for charming, matching memories, available only for a limited time!

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