Thom Browne Concept Store

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Thom Browne Concept Store *

Concept Store and Marketing Plan

Maison Hector is a three-story Thom Browne concept store in Singapore that merges luxury retail, an immersive brand exhibition, and a dog-friendly café inspired by the brand’s iconic muse, Hector the dachshund. Blending precise tailoring, playful storytelling, and a community impact, the space invites guests to shop, dine, and play with adoptable dogs in an elevated, gallery-like environment.

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